About me
Hello, my name is Magdalena Lis .
I am an experienced Graphic Designer with a Master’s degree from the University of Silesia (2016) and over 8 years in the industry. I specialize in crafting impactful marketing materials that enhance brand visibility, drive engagement, and deliver measurable results.
From promotional imagery, and videos to presentations, and brochures, my expertise spans both print and digital media. Passionate about visual storytelling, I independently manage projects from concept to delivery, ensuring high-quality designs that align with strategic marketing goals.
I specialize in helping brands stand out by designing captivating assets that engage audiences, enhance brand identity, and elevate marketing strategies in competitive markets.
My personal hobbies include exploring art and psychology, as well as delving into the fascinating history of the medieval and Renaissance eras. I also enjoy photography and gaming, which serve as creative outlets and sources of inspiration.
Marketing is no longer about the stuff that you make, but about the stories you tell.
Seth Godin
Key Skills and Expertise
Marketing Design
Crafting impactful visual assets for advertisements, social media campaigns, and branded marketing collateral.
Motion Graphics & Video Creation
Developing dynamic videos and animations using tools like Adobe After Effects to amplify brand messaging and captivate audiences.
Print and Digital Media
Illustration & Digital Artwork
Creating illustrations for books, bookmarks, and advertising elements, as well as personalized ex libris designs, digital paintings, and drawings – perfect for gifts or promotional use.
Photography & Photo Retouching
Capturing and enhancing images with precision, including professional photo editing to elevate visual storytelling and create polished marketing assets.
Independent Workflow
Successfully managing projects from concept to delivery, while collaborating with analytics teams, copywriters, and UX designers to ensure cohesive results.
Experience
Northmill Bank
May 2021 - Present
Visual Asset Creation
Led the creation of digital marketing assets, including static and motion ads, social media carousels, display ads, reels, stories, and presentations. Developed high-quality visuals like banners and product images, optimized for different platforms to enhance engagement and brand visibility. Ensured all content adhered to cohesive brand identities and marketing objectives, maintaining consistency across digital channels to strengthen recognition and achieve measurable results.
Print Material Production
Designed and managed the production of print materials, including catalogs, brochures, exhibition materials, roll-ups, station designs for fair exhibitions, and door and window stickers. Conducted thorough quality checks, such as color proofing and sample reviews, to ensure high-quality results.
Motion and Web Design Systems
Developed and implemented a comprehensive motion design system that reinforced brand values and elevated dynamic content across multiple channels. Additionally, I created complete web design systems, including grids, text styles, components, and layouts in Figma, tailored to enhance user experience and align with strategic goals.
Collaboration and Research
Partnered with copywriters, social media managers, and UX teams to deliver effective designs and conducted research to create mood boards and storyboards that aligned with brand strategy.
AJ Invest Group
Jan 2017 - Apr 2021
Web Design & Sales Platform Templates
Designed and managed the company’s official website, ensuring a user-friendly, visually appealing interface that aligned with brand identity. Additionally, created custom templates for sales platforms like Allegro, Amazon, and Alibaba to ensure consistent, professional product presentation and enhance user experience, ultimately driving conversions.
Sales Platform Management
Managed e-commerce platforms like Allegro, Amazon, and Alibaba, optimizing product listings and visual content to enhance user experience and increase sales.
Graphic Design for Digital Media
Created engaging graphics for websites, newsletters, advertisements, and social media, ensuring all content aligned with brand guidelines and effectively communicated messages.
Print Design & Production Management
Oversaw the preparation and production of high-quality print materials, including rollups, banners, brochures, and catalogs, ensuring design integrity and production quality.
Google Ads Campaigns
Led Google Ads campaigns, focusing on performance optimization, targeting strategies, and improving convesrion through data-driven insights and creative asset management.
Exhibition Stand Design
Designed large-format print materials for exhibition stands, including banners, posters, and walls, ensuring cohesive visual branding and effective communication at trade fairs.
Nobles
Oct 2015 - Nov 2015
Internship
I focused on large-format printing and the application of printed materials for exhibitions. I prepared print files and oversaw the production of rollups, banners, brochures, and catalogs, ensuring quality standards were met. A key aspect of my role was preparing and applying plotter prints to windows and doors, ensuring precise installations for exhibition displays. This experience strengthened my skills in large-format printing, attention to detail, and on-site installation.
Ester plus
Apr 2010 - May 2010
Internship
I was responsible for preparing files for printing and overseeing the production process to ensure high-quality results. This involved preparing materials for various formats such as rollups, banners, brochures, and catalogs, as well as ensuring that the final prints met design specifications and quality standards.
In addition, I gained experience working with large-format printing, particularly with preparing and applying plotter materials to windows and doors, ensuring accurate installation and a professional finish. This role allowed me to develop a strong understanding of the printing process, project coordination, and attention to detail.