Logo Moon Tale - Magdalena Lis

About me

Hello, my name is Magdalena Lis .

I am an experienced Graphic Designer with a Master’s degree from the University of Silesia (2016) and over 8 years in the industry. I specialize in crafting impactful marketing materials that enhance brand visibility, drive engagement, and deliver measurable results.

From promotional imagery, and  videos to presentations, and brochures, my expertise spans both print and digital media. Passionate about visual storytelling, I independently manage projects from concept to delivery, ensuring high-quality designs that align with strategic marketing goals.

I specialize in helping brands stand out by designing captivating assets that engage audiences, enhance brand identity, and elevate marketing strategies in competitive markets.

My personal hobbies include exploring art and psychology, as well as delving into the fascinating history of the medieval and Renaissance eras. I also enjoy photography and gaming, which serve as creative outlets and sources of inspiration.

Marketing is no longer about the stuff that you make, but about the stories you tell.

Tools and Software

Key Skills and Expertise

Marketing Design

Crafting impactful visual assets for advertisements, social media campaigns, and branded marketing collateral.

Developing dynamic videos and animations using tools like Adobe After Effects to amplify brand messaging and captivate audiences.

Designing brochures, presentations, and other print materials with a keen eye for detail and brand consistency.

Creating illustrations for books, bookmarks, and advertising elements, as well as personalized ex libris designs, digital paintings, and drawings – perfect for gifts or promotional use.

Capturing and enhancing images with precision, including professional photo editing to elevate visual storytelling and create polished marketing assets.

Successfully managing projects from concept to delivery, while collaborating with analytics teams, copywriters, and UX designers to ensure cohesive results.

Experience

Northmill Bank

May 2021 - Present

Visual Asset Creation

Led the creation of digital marketing assets, including static and motion ads, social media carousels, display ads, reels, stories, and presentations. Developed high-quality visuals like banners and product images, optimized for different platforms to enhance engagement and brand visibility. Ensured all content adhered to cohesive brand identities and marketing objectives, maintaining consistency across digital channels to strengthen recognition and achieve measurable results.

Designed and managed the production of print materials, including catalogs, brochures, exhibition materials, roll-ups, station designs for fair exhibitions, and door and window stickers. Conducted thorough quality checks, such as color proofing and sample reviews, to ensure high-quality results.

Developed and implemented a comprehensive motion design system that reinforced brand values and elevated dynamic content across multiple channels. Additionally, I created complete web design systems, including grids, text styles, components, and layouts in Figma, tailored to enhance user experience and align with strategic goals.

Partnered with copywriters, social media managers, and UX teams to deliver effective designs and conducted research to create mood boards and storyboards that aligned with brand strategy.

Web Design & Sales Platform Templates

Designed and managed the company’s official website, ensuring a user-friendly, visually appealing interface that aligned with brand identity. Additionally, created custom templates for sales platforms like Allegro, Amazon, and Alibaba to ensure consistent, professional product presentation and enhance user experience, ultimately driving conversions.

Managed e-commerce platforms like Allegro, Amazon, and Alibaba, optimizing product listings and visual content to enhance user experience and increase sales.

Created engaging graphics for websites, newsletters, advertisements, and social media, ensuring all content aligned with brand guidelines and effectively communicated messages.

Oversaw the preparation and production of high-quality print materials, including rollups, banners, brochures, and catalogs, ensuring design integrity and production quality.

Led Google Ads campaigns, focusing on performance optimization, targeting strategies, and improving convesrion through data-driven insights and creative asset management.

Designed large-format print materials for exhibition stands, including banners, posters, and walls, ensuring cohesive visual branding and effective communication at trade fairs.

Nobles

Internship

I focused on large-format printing and the application of printed materials for exhibitions. I prepared print files and oversaw the production of rollups, banners, brochures, and catalogs, ensuring quality standards were met. A key aspect of my role was preparing and applying plotter prints to windows and doors, ensuring precise installations for exhibition displays. This experience strengthened my skills in large-format printing, attention to detail, and on-site installation.

Ester plus

Internship

I was responsible for preparing files for printing and overseeing the production process to ensure high-quality results. This involved preparing materials for various formats such as rollups, banners, brochures, and catalogs, as well as ensuring that the final prints met design specifications and quality standards.

In addition, I gained experience working with large-format printing, particularly with preparing and applying plotter materials to windows and doors, ensuring accurate installation and a professional finish. This role allowed me to develop a strong understanding of the printing process, project coordination, and attention to detail.

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